Why voice?
Speaking is faster than typing and works with the pace of a market stall.
About
We built MartLit
around trust.
Markets run on relationships. MartLit is infrastructure for that trust: honest data, clear controls, and tools built for how markets actually work.
Our story
Why MartLit exists.
The problem we kept seeing
West African open markets are some of the most efficient informal economies in the world. Millions of sellers and buyers transact daily by memory, voice, and relationship.
That invisibility has a cost. Sellers cannot access credit without transaction history. Buyers overpay when they cannot compare prices. Operators cannot make informed decisions without reliable market data.
MartLit is our answer: voice-first because that is how markets talk, offline-capable because that is the reality, and privacy-first because users deserve control.
Why offline?
An app that requires signal fails exactly when sellers need it most.
Why trust-first?
Market tools have to feel useful, respectful, and clear enough to recommend.
Our values
What we stand for.
Trust over growth
We do not scale at the expense of the people using MartLit.
Built for the context
Designed for Nigerian markets: noise, language, signal, and social dynamics.
Plain language, always
Permissions, privacy, and data notices should be understandable.
Data belongs to users
A seller sales log is theirs. A buyer purchase history is theirs.
Iterate with the market
Pilots and feedback shape the product before broad rollout.
Transparency over spin
We show what is working, what is not, and what needs care.
Behind MartLit
Built by Techniffy.
MartLit is developed and operated by Techniffy, a digital products studio focused on building technology that works for African markets and communities.
Techniffy was founded on the belief that great software shouldn't be imported and adapted — it should be built from scratch for the context it serves. MartLit is the first product in that mission.
For privacy requests, partnerships, or pilot enquiries, contact us at hello@martlit.app.
Get in touch
Questions? Partnerships? We would love to hear from you.
Whether you are a market operator, researcher, or just curious, reach out.