4+
Languages in voice capture — English, Yoruba, Hausa, Igbo
Impact
Trusted intelligence,
built with markets.
MartLit is early — we measure impact in languages supported, pilots live, and the care we put into responsible data practice. Here's where we are today.
100%
Offline-capable seller flows — no dependency on signal
Pilot
Operators & research partners — actively onboarding
Responsible data
Aggregation first. Privacy by default.
Every design decision in MartLit starts with one question: whose data is this, and do they benefit from sharing it? We don't default to collection. We default to privacy.
Buyer histories stay private to buyers. Seller logs belong to sellers. Anything we surface to operators or researchers passes through anonymisation — never raw surveillance.
Data minimisation
We collect only what's needed to run the service. Voice audio is processed and immediately discarded — we never store raw recordings.
Buyer protection
Buyer purchase history is private — not visible to sellers or operators. Market-level data is aggregated and anonymised before any analysis.
Seller ownership
Your sales logs are yours. Export or delete anytime from Settings → Data & Privacy. We never sell individual seller data.
Operator accountability
Organisations using MartLit for research sign a data agreement. They receive only aggregated insights — no individual records.
Voice is discarded immediately
We use your mic only when you tap Record. Audio is processed to text and immediately discarded. We do not store recordings.
Anonymised before analysis
Any market-level data surfaced to operators passes through aggregation and anonymisation first. Individual sellers are never identifiable in reports.
Your controls, always
Delete your data, export your history, opt out of analytics, or close your account — all in Settings → Data & Privacy.
Language support
Built for how markets really speak.
Real market conditions — background noise, fast speech, regional dialects. MartLit's voice engine is trained for it.
English
Nigerian market English, pidgin-influenced, market-speed speech
LiveYoruba
Southwest Nigeria — Lagos, Ibadan, Ogun markets
LiveHausa
Northern Nigeria — Kano, Kaduna, Abuja markets
LiveIgbo
Southeast Nigeria — Onitsha, Aba, Enugu markets
LiveWhat's next
Where MartLit is going.
We're building deliberately. Impact first, then scale — never the other way around.
Prove the model
- Active pilots with operators in Lagos and Abuja
- Voice engine refinement with real market sellers
- Feedback loops with buyers and sellers
More markets, more languages
- Expand to 3+ new Nigerian markets
- Add Pidgin and additional regional languages
- Operator dashboard for market researchers
Pan-African market intelligence
- Expand to Ghana, Kenya, Senegal markets
- Real-time pricing data for market operators
- Research partnerships with academic institutions
Bring MartLit to your market
Partner with us on the ground.
Operators and researchers: request a pilot conversation — we'll walk through rollout, consent, and safeguards together.